Yuval Noah Harari’s book ‘Sapiens’ gives us an insight into how the human imagination allowed us to reach the top of the food chain. The human imagination enables us to talk about things we have never seen, touched, tasted, smelt or heard. The best way to convey these ideas to the people across the world, is storytelling.
‘Ideas are the secret but, they've got to resonate’ Rupert Breheny. Meaning we are more likely to remember the imagined ideas if there is a story attached. Stories allow us to engage in a global exchange of imagination. These ideas develop into new imagined realities.
At Immersionn we bring these imagined realities to life through discovery maps.
Image: Simon Spilsbury @studiospilsbury