The Immersionn RELOAD series day 16: Ad for $450.3 Million, the last Da vinci

Today's share is by Alexandra Hussenot, Immersionn's CEO

According to Christies, this is " without question the greatest artistic rediscovery of the 21st century". The painting sold in 2017 for $450.3 Million.

"It is not so much the painting itself which is the piece of art for me. I am astonished by the

work done for the advertising agency for the auction. It's genius and beautiful!"

Here is the link to the advert, a 5 minutes film.

And the ad creators details:

https://www.adsoftheworld.com/media/film/christies_the_last_da_vinci

Why the Immersionn RELOAD series?

At an Immersionn team meeting late March, we discussed what was the appropriate communication content in current times.

We concluded that most people were not in the mood to hear about our business and how great we are (and we are!)...

After a rapid screening of where was the interest of the Immersionn team, we agreed the best was to contribute by cheering up our crowd with some of the content we love during the confinement phase.

So we will select & share one piece on content each day for you over the next 30 days, covering MUSIC, BOOKS, NETFLIX, TED TALKS...

And of course, we are still crowdfunding, in case you get in that mood of becoming one of our angel investors. Here is the link to our Crowdcube campaign